Profound is an AI visibility and AI marketing platform for brands. It shows how often your brand appears in answers from ChatGPT, Gemini, Perplexity, Google AI Overviews and other AI engines, and its AI Marketer helps research, write and report to improve those results. There is a free 7-day trial, and Enterprise pricing is custom.
What is Profound?
As more people ask AI assistants for recommendations, brands need to know whether they are being mentioned. Profound tracks the prompts people use and shows where your brand appears, how it is described and which sources AI engines cite.
Its AI Marketer acts like a teammate trained on your brand. It can research topics, create content, build reports and run custom agents for repeat workflows. Profound is used by large brands and has raised major funding.
Profound key features
AI visibility tracking
See how often AI engines mention your brand.
Up to 9 answer engines
Track ChatGPT, Gemini, Perplexity, Claude, Copilot and more.
Prompt tracking
Monitor the prompts that matter to your business.
Citation insights
See which sources AI engines cite.
AI Marketer
AI teammate for research, writing and reports.
Custom agents
Build reusable workflows for your team.
Competitor benchmarks
Compare your visibility with competitors.
Agent analytics
See how AI crawlers visit your site.
Enterprise security
SSO/SAML and SOC 2 compliance.
Profound pricing plans (2026)
Profound offers a free trial for brands and custom Enterprise packages. Agencies have separate pricing.
Trial
7 days, 50 prompts a day on ChatGPT, Gemini and AI Overviews.
Enterprise
AI Marketer credits, tailored prompt tracking and up to 9 engines.
Agencies
Per client workspace for agencies.
Checked in October 2026. Self-serve brand plans were replaced by a trial and custom Enterprise pricing. Confirm on the official Profound pricing page.
How to use Profound
- 1
Go to tryprofound.com and start the free trial or book a demo.
- 2
Add your brand, competitors and key topics.
- 3
Choose the prompts and AI engines to track.
- 4
Review your visibility, sentiment and cited sources.
- 5
Use AI Marketer to create content and reports that improve results.
Who should use Profound?
Enterprise brands
Monitor and grow visibility in AI search.
SEO and GEO teams
Find content gaps in AI answers.
Agencies
Report AI visibility for clients.
PR teams
See how AI describes your brand.
Pros and cons
What we like
- Tracks many AI answer engines
- Clear citation and competitor insights
- Powerful AI Marketer
- Built for enterprise teams
Watch out for
- No public pricing for brands
- Expensive for small businesses
- Trial is short
- AI answers change often, so data can vary
Best Profound alternatives
Profound is one of the leading AI visibility platforms for large brands. It is powerful but priced for enterprises. Smaller teams may prefer lighter tools like Otterly.AI.
Profound FAQs
Is Profound free?
Profound offers a free 7-day trial. Enterprise pricing is custom.
What does Profound track?
It tracks how your brand appears in AI answers from ChatGPT, Gemini, Perplexity, Google AI Overviews and more.
What is Profound AI Marketer?
It is an AI teammate that researches, writes and reports using your brand data.
How much does Profound cost?
Brand pricing is custom after a demo. Agencies can start from about $399/month per client.
Is Profound good for small businesses?
It is mainly built for larger brands and agencies.
Where is Profound based?
Profound is based in New York and was founded in 2024.
