Otterly.AI is an AI search visibility tool that tracks how often your brand is mentioned and your website is cited in ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. It helps marketers measure and improve generative engine optimization (GEO). Plans start at $29 a month, with a free trial.
What is Otterly.AI?
Otterly.AI monitors AI search engines the way traditional rank trackers monitor Google. You add the questions (prompts) your customers ask, and it checks every day whether your brand is mentioned, how it is described, and which websites the AI cites as sources.
It turns that data into share-of-voice, sentiment and citation reports, then suggests changes to your content so AI assistants are more likely to recommend you. Agencies use it to offer GEO and AI visibility services to their clients.
Otterly.AI key features
Brand mention tracking
See when ChatGPT, Perplexity and others mention your brand.
Citation source tracking
Find which pages and domains AI engines cite for your topics.
Share of voice
Compare your visibility against competitors across prompts.
Sentiment analysis
Check whether AI answers describe your brand positively.
Prompt research tool
Discover the questions people ask AI about your market.
GEO audits
Audit pages for AI crawlability and content gaps.
Recommendations
Get suggestions to improve your chances of being cited.
Extra AI engines
Add Gemini, Google AI Mode and Claude as paid add-ons.
API and MCP access
Pull data into your own dashboards and AI tools.
Otterly.AI pricing plans (2026)
Plans are priced by the number of search prompts you track each day. All plans include unlimited team members and daily tracking. Annual billing saves 15%, and there is a free trial for new users.
Lite
15 prompts, 4 AI engines, one workspace and three recommendations a week.
Standard
100 prompts, unlimited workspaces, API, MCP and agent analytics.
Premium
400 prompts with higher audit and API limits for agencies and larger brands.
Enterprise
From 1,000 prompts with SSO, custom terms and a dedicated success manager.
Prices checked in October 2026 (USD, excluding tax). Plans change often, so confirm on the official pricing page before you buy.
How to use Otterly.AI
- 1
Go to otterly.ai and start the free trial.
- 2
Add your brand, website and main competitors.
- 3
Enter the prompts your customers ask AI, or use the prompt research tool.
- 4
Wait for daily tracking to collect mentions, citations and sentiment.
- 5
Review the reports and apply the recommendations to your content.
Who should use Otterly.AI?
SEO teams
Measure visibility in AI answers alongside Google rankings.
Marketing managers
Report brand share of voice in ChatGPT and Perplexity.
Agencies
Offer GEO and AI visibility audits to clients.
Startups
Check whether AI assistants recommend you or your competitors.
Pros and cons
What we like
- Covers the main AI search engines
- Clear share-of-voice and citation reports
- Affordable entry plan
- Unlimited team members on every plan
Watch out for
- No permanent free plan
- Gemini and Claude cost extra
- Prompt limits add up for big brands
- AI answers change often, so data can vary
Best Otterly.AI alternatives
Otterly.AI is one of the easiest ways to start measuring how your brand shows up in AI search. Lite is a low-cost way to test GEO, and Standard suits most marketing teams. Agencies managing several clients will get the most from Premium.
Otterly.AI FAQs
What does Otterly.AI do?
It tracks how your brand and website appear in AI search engines such as ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, including mentions, citations and sentiment.
How much does Otterly.AI cost?
Lite is $29 per month, Standard is $189 per month and Premium is $489 per month. Enterprise pricing is custom, and annual billing saves 15%.
Is there a free trial?
Yes. New users can start a free trial before choosing a paid plan.
Which AI engines does Otterly.AI track?
ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot are included. Gemini, Google AI Mode and Claude are available as paid add-ons.
What is GEO?
Generative engine optimization (GEO) means improving your content so AI assistants mention, recommend and cite your brand in their answers.
Who makes Otterly.AI?
It is made by OtterlyAI GmbH, a company based in Vienna, Austria.
