Rakuten (formerly Ebates) is a free cash back service. When you shop at 3,500+ partner stores through Rakuten’s website, app or browser extension, you earn a percentage back, and the extension also finds and applies coupons automatically. Joining is free, and cash back is paid every 3 months.
What is Rakuten?
Rakuten Rewards started as Ebates and was acquired by Japan’s Rakuten group in 2014. It is one of the largest cash back programs in the US. Stores pay Rakuten a commission for sending them customers, and Rakuten shares part of that with members as cash back.
You can activate cash back by starting from the Rakuten site or app, or let the browser extension do it automatically while you shop. The extension also tests and applies eligible coupon codes at checkout. Rakuten also offers in-store and dining cash back with linked cards and seasonal deals like Double Cash Back days.
Rakuten key features
Cash back
Earn cash back at 3,500+ online stores.
Browser extension
Automatically activates cash back while you shop.
Automatic coupons
Finds and applies eligible coupon codes at checkout.
Welcome bonus
New members get extra rewards on eligible purchases.
In-store and dining
Earn cash back with a linked card at restaurants and stores.
Daily deals
New and boosted cash back rates every day.
Flexible payouts
Get paid by PayPal, check or other options.
Gift card cash out
Cash out early for gift cards from many brands.
Mobile app
Shop and track rewards on your phone.
Rakuten pricing plans (2026)
Rakuten is free to join and use. There are no paid plans.
Free
Cash back at 3,500+ stores, automatic coupons, extension and app, payouts every 3 months.
Cash back rates vary by store and change often, and exclusions apply. Check current offers on the official Rakuten website.
How to use Rakuten
- 1
Go to rakuten.com and join for free.
- 2
Install the Rakuten browser extension or app.
- 3
Shop at a partner store and activate cash back.
- 4
Let the extension apply coupons at checkout.
- 5
Collect your cash back in your quarterly payout.
Who should use Rakuten?
Online shoppers
Earn money back on everyday purchases.
Holiday shoppers
Stack cash back with seasonal deals.
Travelers
Earn back on hotels and travel bookings.
Diners
Get cash back at partner restaurants.
Pros and cons
What we like
- Free with real cash payouts
- Huge list of partner stores
- Extension automates cash back and coupons
- Paid by PayPal or check
Watch out for
- Payouts only every 3 months
- Rates and exclusions vary
- Needs tracking to work correctly
- Mostly US-focused
Best Rakuten alternatives
Rakuten is one of the most trusted free cash back services, with thousands of stores and real cash payouts. Installing the extension makes it nearly effortless. It is a simple way to save on purchases you were already going to make.
Rakuten FAQs
Is Rakuten free?
Yes. Rakuten is completely free to join and use.
How does Rakuten make money?
Stores pay Rakuten a commission for sending shoppers, and Rakuten shares part of it with you as cash back.
When does Rakuten pay?
Rakuten sends cash back payouts every 3 months.
How do I get paid by Rakuten?
You can get paid by PayPal or check, or cash out early for gift cards.
Does Rakuten apply coupons?
Yes. The browser extension automatically finds and applies eligible coupons.
Is Rakuten the same as Ebates?
Yes. Ebates was renamed Rakuten after being acquired by the Rakuten group.
