Instantly.ai is one of the most popular cold email platforms. It lets you connect unlimited sending accounts, warm them up automatically, find leads in a 450M+ B2B database and run outreach campaigns with AI agents that write and reply for you. Outreach plans start at $37.60 a month billed yearly.
What is Instantly.ai?
Instantly became popular with sales teams and lead generation agencies because it allows unlimited email accounts on every plan, which makes it easier to scale cold email without paying per inbox. Its built-in warmup network helps new inboxes build a good sender reputation so emails land in the inbox instead of spam.
Today Instantly is a full outbound platform. Besides campaigns and warmup, it includes a B2B lead database with more than 450 million contacts, a unified inbox, a CRM, website visitor identification and AI agents. The AI Sales Agent and Reply Agent can plan campaigns, write personalized emails and handle replies.
Instantly.ai key features
Unlimited email accounts
Connect as many sending inboxes as you need.
Email warmup
Automatically build sender reputation for better deliverability.
B2B lead database
Search 450M+ contacts with filters and verified emails.
AI Sales Agent
Plan and run outreach campaigns with AI.
AI Reply Agent
Draft and send replies to interested leads.
Campaign sequences
Multi-step email sequences with A/B testing.
Unibox
Manage all replies from every account in one inbox.
Deliverability tools
Inbox placement tests, rotation and SISR on higher plans.
CRM and analytics
Track deals, opportunities and campaign results.
Instantly.ai pricing plans (2026)
Instantly sells Outreach plans for sending and separate Lead plans for database credits. Outreach prices below are per month billed yearly.
Growth
5,000 emails a month, 1,000 uploaded contacts, unlimited email accounts and warmup.
Hypergrowth
125,000 emails a month and 25,000 uploaded contacts.
Light Speed
500,000 emails a month, 100,000 contacts and SISR dedicated IP rotation.
Enterprise
500,000+ emails and 100,000+ contacts with custom terms.
Monthly billing: Growth $47, Hypergrowth $97 and Light Speed $358. Lead credits plans start at $37.60/mo billed yearly. Check the latest prices on the official Instantly pricing page.
How to use Instantly.ai
- 1
Go to instantly.ai and start for free, no card needed.
- 2
Connect your sending email accounts and turn on warmup.
- 3
Find leads in the database or upload your own list.
- 4
Create a sequence or let the AI Sales Agent build one.
- 5
Launch the campaign and manage replies in the Unibox.
Who should use Instantly.ai?
Lead gen agencies
Run outbound for many clients at scale.
Founders
Book meetings without a big sales team.
SDR teams
Automate prospecting and follow-ups.
Recruiters
Reach candidates with personalized emails.
Pros and cons
What we like
- Unlimited email accounts on every plan
- Strong warmup and deliverability tools
- Large built-in lead database
- AI agents for writing and replies
Watch out for
- Lead credits are a separate subscription
- No permanent free plan
- Cold email must follow anti-spam laws
- Many features to learn
Best Instantly.ai alternatives
Instantly.ai is one of the best tools for cold email at scale. Unlimited inboxes, built-in warmup and a large lead database make it great value for agencies and outbound teams. Remember to budget for lead credits separately and follow email laws.
Instantly.ai FAQs
Is Instantly.ai free?
Instantly has no permanent free plan, but you can start for free without a credit card.
How much does Instantly.ai cost?
Outreach plans cost $37.60, $77.60 and $286.30 a month billed yearly, or $47, $97 and $358 monthly.
Does Instantly include leads?
Yes, through separate Lead plans that give credits for its 450M+ B2B database.
Can I use unlimited email accounts?
Yes. Every Outreach plan includes unlimited email accounts and warmup.
Does Instantly have AI?
Yes. It has an AI Sales Agent, AI Reply Agent and AI writing tools.
Is cold email with Instantly legal?
Cold email is legal in many countries if you follow laws like CAN-SPAM and GDPR; check the rules for your region.
