Apollo.io is an AI sales platform that helps teams find leads, contact them and close deals. It combines a large B2B contact database with email sequences, a dialer, meeting tools and AI agents that research and write outreach. There is a free plan, and paid plans start at $49 per user a month billed yearly.
What is Apollo.io?
Apollo.io is one of the most popular sales intelligence tools. You can search more than 200 million contacts and companies by job title, industry, size and buying signals, then get verified emails and phone numbers.
It also includes outreach sequences, a built-in dialer, meeting scheduling, deal tracking and AI features that research accounts, write personalised emails and automate prospecting work across tools like ChatGPT and Claude.
Apollo.io key features
B2B database
Search 200M+ contacts and companies.
Contact data
Find verified emails and phone numbers.
AI research
Get quick summaries of accounts and prospects.
AI email writing
Draft personalised outreach in seconds.
Sequences
Automate multi-step email and call campaigns.
Dialer
Call prospects directly from Apollo.
Buying signals
Spot intent, job changes and hiring signals.
Chrome extension
Prospect from LinkedIn and Gmail.
CRM sync
Connect with Salesforce and HubSpot.
Apollo.io pricing plans (2026)
Apollo.io has a free plan and paid plans per user. Plans include credits for exporting contacts and revealing emails and phone numbers.
Free
Basic search, limited email credits and simple sequences.
Basic
More credits, sequences and data enrichment. $60 billed monthly.
Professional
AI email writing, dialer, advanced reports and more credits. $94 billed monthly.
Organization
Team features and higher limits, minimum 3 users. $149 billed monthly.
Prices checked in October 2026 (USD per user, billed yearly). Credits limit how many contacts you can export or reveal. Confirm on the official Apollo.io pricing page.
How to use Apollo.io
- 1
Go to apollo.io and sign up for free.
- 2
Install the Chrome extension and connect your email.
- 3
Search the database with filters for your ideal customers.
- 4
Save leads to a list and add them to a sequence.
- 5
Use AI to write emails, then track replies and meetings.
Who should use Apollo.io?
Sales teams
Find leads and run outreach in one tool.
Founders
Do founder-led sales without big tools.
Recruiters
Find candidate contact details.
Agencies
Build lead lists for clients.
Pros and cons
What we like
- Huge B2B contact database
- Generous free plan
- All-in-one prospecting and outreach
- Affordable compared with enterprise tools
Watch out for
- Credits limit heavy use
- Data accuracy varies by region
- Many features to learn
- Monthly billing costs more
Best Apollo.io alternatives
Apollo.io is one of the best value sales platforms, especially for startups and small teams. Start with the free plan to test the data, then choose Basic or Professional as your outreach grows.
Apollo.io FAQs
Is Apollo.io free?
Yes. Apollo.io has a free plan with limited credits. Paid plans start at $49 per user a month billed yearly.
How much does Apollo.io cost?
Basic is $49, Professional $79 and Organization $119 per user a month billed yearly.
How big is the Apollo.io database?
Apollo.io has more than 200 million contacts and millions of companies.
Does Apollo.io have AI features?
Yes. It offers AI research, AI email writing and AI-powered workflows.
Does Apollo.io integrate with CRMs?
Yes. Apollo.io syncs with Salesforce, HubSpot and other CRMs.
Where is Apollo.io based?
Apollo.io is based in San Francisco and was founded in 2015.
