Semrush is one of the most popular SEO platforms, now combined with AI search visibility tools. It helps you research keywords, analyze competitors, audit your site and track rankings, and it measures how your brand appears in AI answers from ChatGPT, Google AI Overviews and others. There is a free plan, and the SEO plan costs $117.33 a month billed yearly.
What is Semrush?
Semrush has been a leading SEO and digital marketing platform for more than 15 years, used by millions of marketers and many large brands. It offers keyword research, competitor analysis, backlink data, site audits, position tracking and content tools from one dashboard. In 2026 Adobe completed its acquisition of Semrush.
As AI assistants change how people search, Semrush added AI search features. Its SEO + AI Search plans track daily prompts across AI platforms, report your brand’s AI visibility and sentiment, and include an AI-ready site audit. This makes Semrush a single tool for both classic SEO and GEO.
Semrush key features
Keyword research
Find keywords with volume, difficulty and intent data.
Competitor analysis
See competitors’ keywords, traffic and backlinks.
Position Tracking
Track daily Google rankings by location and device.
Site Audit
Find and fix technical SEO issues.
AI visibility tracking
Monitor how your brand appears in AI answers.
AI sentiment monitoring
See how AI platforms describe your brand.
Prompt tracking
Track custom prompts daily across AI platforms.
Content optimization
Improve content with SEO and AI recommendations.
MCP and API
Connect Semrush data to AI assistants and your own tools.
Semrush pricing plans (2026)
Semrush has a free plan and several paid plans. Prices below are per month billed yearly, which saves up to 17%. Paid plans include a free trial.
Free
1 demo project and 10 reports per day across core tools.
SEO
5 websites, 500 tracked keywords, keyword and competitor research, Site Audit and basic AI visibility.
Starter (SEO + AI Search)
Everything in SEO plus 50 daily AI prompts, AI visibility reports and MCP access.
Pro+
15 websites, 1,500 keywords, historical data, content optimization and 100 AI prompts.
Advanced
40+ websites, 5,000+ keywords, share of voice, API and unlimited AI prompts.
Monthly billing: SEO $139, Starter $199 and Pro+ $299. Add-ons like extra users cost more. Check the latest prices on the official Semrush pricing page.
How to use Semrush
- 1
Go to semrush.com and sign up for free.
- 2
Enter your website to get instant insights.
- 3
Create a project and set up Site Audit and Position Tracking.
- 4
Research keywords and analyze your competitors.
- 5
Add AI prompts to track your brand’s visibility in AI search.
Who should use Semrush?
SEO specialists
Research, audit and track rankings in one place.
Marketing teams
Measure visibility across Google and AI.
Agencies
Manage SEO and reporting for many clients.
Content teams
Plan and optimize content that ranks.
Pros and cons
What we like
- Huge keyword and backlink database
- SEO and AI visibility in one platform
- Free plan to try core tools
- Strong reporting and integrations
Watch out for
- Expensive for small businesses
- Extra users cost more
- Steep learning curve
- Free plan is very limited
Best Semrush alternatives
Semrush remains one of the most complete SEO platforms, and its AI search features make it a strong all-in-one choice for brands that need both SEO and GEO. It is pricey for small sites, but for teams and agencies it replaces several tools.
Semrush FAQs
Is Semrush free?
Yes. Semrush has a free plan with 1 project and 10 reports per day. Paid plans also have a free trial.
How much does Semrush cost?
The SEO plan costs $117.33 a month, Starter $165.17 and Pro+ $248.17 billed yearly, or $139, $199 and $299 monthly.
Does Semrush track AI search visibility?
Yes. Semrush tracks your brand in AI answers, monitors AI sentiment and tracks custom prompts.
Who owns Semrush?
Semrush is now an Adobe company after Adobe completed its acquisition in 2026.
Is Semrush good for beginners?
Yes, but it has many tools, so expect a learning curve.
Semrush vs Ahrefs: which is better?
Both are leading SEO tools; Semrush offers more marketing and AI visibility features, while Ahrefs is known for backlink data.
