HubSpot Breeze is the AI built into HubSpot, the popular CRM for marketing, sales and customer service. It includes Breeze Assistant, Breeze Agents and Breeze Intelligence for data enrichment. You can start with free CRM tools, and paid Starter seats begin at about $20 per seat a month.
What is HubSpot Breeze?
HubSpot is a customer platform that brings marketing, sales, service, content and data into one CRM. Breeze is its AI layer. It works across every HubSpot hub, so the AI can use your contacts, deals, emails and tickets.
Breeze Assistant helps you write, research and summarise. Breeze Agents handle jobs such as customer support replies, prospecting and data clean-up. Breeze Intelligence adds company and contact data to your records.
HubSpot Breeze key features
Breeze Assistant
Chat assistant that writes emails, summarises records and answers CRM questions.
Customer Agent
AI agent that answers support questions using your knowledge base.
Prospecting Agent
Researches leads and drafts personalised outreach.
Data Agent
Finds and fills missing CRM data from the web and your files.
Breeze Intelligence
Enriches contacts and companies and spots buyer intent.
Free CRM
Store contacts, deals and tasks with no cost to start.
Content tools
Create blog posts, landing pages and social posts with AI.
Sales forecasting
AI summaries and deal insights to help close more deals.
Workflows
Automate emails, tasks and lead routing across teams.
HubSpot Breeze pricing plans (2026)
HubSpot has free tools and paid seats. Breeze AI features are included in paid plans, and some agents use HubSpot Credits that come with each plan.
Free tools
Free CRM, forms, email marketing and basic Breeze Assistant for up to 2 users.
Starter Customer Platform
Starter versions of all hubs with more AI features. Lower price billed yearly.
Sales Hub Professional
Advanced sales automation, forecasting and Breeze agents. Onboarding fee may apply.
Prices checked in October 2026 (USD) and vary by hub, seats and billing. Enterprise plans start around $150 per seat a month. Confirm on the official HubSpot pricing page.
How to use HubSpot Breeze
- 1
Go to hubspot.com and sign up for the free CRM.
- 2
Import your contacts and connect your email inbox.
- 3
Open Breeze Assistant from the top bar and ask it to summarise a record or draft an email.
- 4
Turn on Breeze Agents, such as the Customer Agent, from the Breeze section.
- 5
Upgrade to a Starter or Professional plan when you need more AI credits and automation.
Who should use HubSpot Breeze?
Sales teams
Track deals and let AI research and draft outreach.
Marketers
Create content, emails and campaigns from one CRM.
Support teams
Answer customers faster with the Customer Agent.
Small businesses
Start free and grow into one platform.
Pros and cons
What we like
- Generous free CRM to start
- AI works across marketing, sales and service
- Easy to use and well documented
- Large app marketplace and integrations
Watch out for
- Costs rise quickly with seats and hubs
- Advanced agents need paid plans and credits
- Onboarding fees on some Pro plans
- Can be more than very small teams need
Best HubSpot Breeze alternatives
HubSpot Breeze is a strong choice if you want one CRM where AI helps across marketing, sales and support. Start with the free tools, then pay for seats as your team grows. Watch the total cost as you add hubs.
HubSpot Breeze FAQs
What is HubSpot Breeze?
Breeze is the AI inside HubSpot. It includes Breeze Assistant, Breeze Agents and Breeze Intelligence.
Is HubSpot free?
Yes. HubSpot offers free CRM tools for up to 2 users. Paid Starter seats begin at about $20 per seat a month.
Is Breeze AI included in HubSpot plans?
Breeze Assistant is available on free and paid plans. Agents and data enrichment use HubSpot Credits included with paid plans.
What can Breeze Agents do?
Breeze Agents can answer customer questions, research prospects, draft outreach and clean up CRM data.
Is HubSpot good for small businesses?
Yes. The free CRM and Starter plans are built for small teams, and you can upgrade later.
Who owns HubSpot?
HubSpot is a public company founded in 2006 and based in Cambridge, Massachusetts.
