Brevo (formerly Sendinblue) is a customer engagement platform for email marketing, SMS, WhatsApp, automation and CRM, with built-in AI tools for writing and segmentation. The free plan sends up to 300 emails a day, and paid plans start at $9 a month ($8.08 billed yearly).
What is Brevo?
Brevo started in 2012 as Sendinblue and rebranded to Brevo in 2023. It is one of the most popular email marketing platforms in the world, used by more than 500,000 businesses. Instead of charging by the number of contacts like many rivals, Brevo prices mostly by the number of emails you send.
Brevo combines email campaigns, transactional email, SMS, WhatsApp, push notifications, live chat and a sales CRM in one platform. Its AI features help you write subject lines and content, pick the best send time, segment your audience and analyse your data.
Brevo key features
Email campaigns
Drag-and-drop editor and templates for newsletters and promotions.
AI content generator
Write subject lines and email copy with built-in AI.
Marketing automation
Build workflows for welcome series, abandoned carts and more.
SMS and WhatsApp
Send messages on multiple channels from one place.
Transactional email
Send order and account emails via SMTP relay or API.
Sales CRM
Manage deals, pipelines, tasks and meetings for free.
AI send time optimization
Send each email when a contact is most likely to open it.
Segmentation and A/B tests
Target the right audience and test what works.
150+ integrations
Connect Shopify, WordPress, WooCommerce, Stripe, Zapier and more.
Brevo pricing plans (2026)
Brevo has a free plan and four paid marketing plans. Prices below start at 5,000 emails a month and rise with your sending volume. Yearly billing saves 10%.
Free
Up to 300 emails a day, unlimited contacts, CRM and basic tools.
Starter
From 5,000 emails a month, no Brevo logo, AI content generator, basic reports.
Standard
Unlimited automation workflows, A/B testing, send time optimization and landing pages.
Professional
From 150,000 emails a month, WhatsApp, push, AI segmentation, 10 seats and phone support.
Enterprise
For 1M+ contacts with SSO, dedicated IP and custom integrations.
Monthly prices shown; yearly billing gives 10% off (Starter $8.08/mo). Local currency prices may differ. Check the latest prices on the official Brevo pricing page.
How to use Brevo
- 1
Go to brevo.com and sign up for the free plan.
- 2
Import your contacts or connect your store or website.
- 3
Create an email with the drag-and-drop editor or the AI writer.
- 4
Set up automations like welcome emails or abandoned cart reminders.
- 5
Send your campaign and track opens, clicks and sales in reports.
Who should use Brevo?
Small businesses
Send newsletters and promotions on a small budget.
Ecommerce stores
Recover carts and send order emails.
Marketing teams
Run multichannel campaigns and automation.
Developers
Send transactional email and SMS through the API.
Pros and cons
What we like
- Generous free plan with unlimited contacts
- Prices based on emails, not contacts
- Email, SMS, WhatsApp and CRM in one place
- Built-in AI writing and send time tools
Watch out for
- Free plan has a 300 emails a day limit
- Brevo logo on free emails
- Professional plan is a big price jump
- Some features are paid add-ons
Best Brevo alternatives
Brevo is one of the best value email marketing platforms, especially for businesses with large contact lists. Its free plan is generous, pricing by email volume keeps costs low, and adding SMS, WhatsApp and a free CRM makes it a strong all-in-one choice.
Brevo FAQs
Is Brevo free?
Yes. The free plan lets you send up to 300 emails a day with unlimited contacts.
How much does Brevo cost?
Starter starts at $9 a month, Standard at $18 and Professional at $499, with 10% off yearly. Enterprise is custom.
Is Brevo the same as Sendinblue?
Yes. Sendinblue rebranded to Brevo in 2023.
Does Brevo have AI features?
Yes. Brevo has an AI content generator, AI send time optimization, AI segmentation and an AI data analyst.
Is Brevo better than Mailchimp?
Brevo is often cheaper for large lists because it charges by emails sent, while Mailchimp charges by contacts.
Does Brevo include a CRM?
Yes. Brevo includes a free sales CRM with deals, pipelines and tasks.
