Adobe Firefly is Adobe’s generative AI platform for images, video, audio and design. It works on its own and inside Photoshop, Illustrator and Adobe Express, and it offers Adobe models designed to be safe for commercial use plus partner models. There is a free plan, and paid plans start at $9.99 a month.
What is Adobe Firefly?
Adobe Firefly brings AI generation into the Adobe creative ecosystem. You can create images from text, generate short videos, add sound effects, and edit with tools like Generative Fill and Generative Expand.
Adobe trains its own Firefly models on licensed content, so many businesses trust them for commercial work. Firefly also gives access to partner models from companies like Google, OpenAI and others, all in one place.
Adobe Firefly key features
Text to image
Create images from prompts with Firefly models.
Generative Fill
Add, remove or replace objects in images.
Generative Expand
Extend images beyond their borders.
Text to video
Create short video clips from prompts.
Image to video
Animate images into video.
Audio and sound effects
Generate sound effects and audio.
Partner models
Use models from Google, OpenAI and more.
Boards
Moodboard and explore ideas visually.
Adobe app integration
Use Firefly in Photoshop, Illustrator and Express.
Adobe Firefly pricing plans (2026)
Adobe Firefly uses generative credits. The free plan gives a daily allowance, and paid plans include monthly credits.
Free
Limited daily generations for images, video and audio.
Standard
2,000 monthly credits for images and short videos.
Pro
4,000 monthly credits for regular creators.
Pro Plus
10,000 monthly credits for heavy video use.
Prices checked in October 2026 (USD). A Premium plan with 50,000 credits is also available, and first-year offers may apply. Creative Cloud plans also include Firefly credits. Confirm on the official Adobe Firefly plans page.
How to use Adobe Firefly
- 1
Go to adobe.com/products/firefly.html and sign in with an Adobe account.
- 2
Choose Text to image, Generate video or another tool.
- 3
Type your prompt and pick a model and style.
- 4
Generate and refine with Generative Fill or Expand.
- 5
Download your work or open it in Photoshop or Express.
Who should use Adobe Firefly?
Designers
Create and edit visuals inside Adobe apps.
Marketers
Make campaign images and videos quickly.
Creators
Generate content for social media.
Businesses
Use commercially safe AI images.
Pros and cons
What we like
- Designed for commercial use
- Works inside Photoshop and Illustrator
- Image, video and audio in one place
- Access to partner models
Watch out for
- Credits can run out fast with video
- Free plan is limited
- Best for users already in Adobe apps
- Partner models use more credits
Best Adobe Firefly alternatives
Adobe Firefly is the best AI choice for designers who already use Adobe tools or need commercially safe content. Start with the free plan, and choose Standard or Pro based on how much you create.
Adobe Firefly FAQs
Is Adobe Firefly free?
Yes. Adobe Firefly has a free plan with limited daily generations. Paid plans start at $9.99/month.
How much does Adobe Firefly cost?
Standard is $9.99/month, Pro $19.99/month and Pro Plus $49.99/month in the US.
Is Adobe Firefly safe for commercial use?
Adobe designs its Firefly models for commercial use. Check terms when using partner models.
Can Adobe Firefly make videos?
Yes. Firefly can create short videos from text or images.
Does Firefly work in Photoshop?
Yes. Generative Fill and other Firefly features are built into Photoshop.
Who makes Adobe Firefly?
Adobe Firefly is made by Adobe Inc., based in San Jose, California. It launched in 2023.
