HeyGen is an AI video generator that turns a script into a video with a realistic talking avatar, without a camera or studio. You can also create your own digital twin and translate videos into many languages with lip sync. There is a free plan, and paid plans start at $24 a month billed yearly.
What is HeyGen?
HeyGen is one of the most popular AI avatar video tools. You choose a stock avatar or create one that looks and sounds like you, type your script, and HeyGen creates a video of the avatar speaking naturally.
It is widely used for training videos, product explainers, sales outreach and social content. Its video translation feature can dub your existing videos into other languages while matching lip movements.
HeyGen key features
Text to avatar video
Type a script and get a video with a talking AI avatar.
Digital twin
Create a custom avatar that looks and sounds like you.
Photo avatars
Turn a single photo into a talking avatar.
Video translation
Translate and dub videos with lip sync.
AI voices
Choose natural AI voices or clone your own.
Templates
Start from templates for ads, training and social posts.
Brand kit
Use your logos, colours and fonts in every video.
Interactive avatars
Real-time streaming avatars for live use cases.
API
Automate video creation in your own apps.
HeyGen pricing plans (2026)
HeyGen uses credits. Different avatar engines and features use different numbers of credits per minute of video.
Free
A few short watermarked videos to try HeyGen.
Creator
600 credits a month, 1080p export and no watermark. $29/mo billed monthly.
Pro
More credits, 4K export and higher usage limits.
Business
Team workspace with shared credits, from the first seat.
Prices checked in October 2026 (USD). Credit use per minute depends on the avatar engine and feature. Enterprise plans are custom. Confirm on the official HeyGen pricing page.
How to use HeyGen
- 1
Go to heygen.com and sign up for free.
- 2
Choose a stock avatar or create your own digital twin.
- 3
Paste your script and pick a voice and language.
- 4
Add your brand, background and scenes in the editor.
- 5
Generate the video, then download or share it.
Who should use HeyGen?
Marketers
Create product and ad videos without filming.
Trainers
Make training and onboarding videos quickly.
Sales teams
Send personalised video messages at scale.
Global brands
Translate videos into many languages.
Pros and cons
What we like
- Very realistic avatars and voices
- Excellent video translation with lip sync
- No camera or studio needed
- Free plan to test
Watch out for
- Credits can run out fast
- Best avatars use more credits
- Free videos have a watermark
- Avatars can still look less natural in some scenes
Best HeyGen alternatives
HeyGen is one of the best tools for AI avatar videos and video translation. It saves time and money on filming. Try the free plan, then pick Creator or Pro based on how many videos you make.
HeyGen FAQs
Is HeyGen free?
Yes. HeyGen has a free plan with a few short watermarked videos. Paid plans start at $24/month billed yearly.
How much does HeyGen cost?
Creator costs $29/month or $24/month billed yearly. Pro starts at $49/month and Business at $149/month.
Can HeyGen create an avatar of me?
Yes. You can create a digital twin from a short video or photo of yourself.
Does HeyGen translate videos?
Yes. HeyGen can translate and dub videos with lip sync into many languages.
Can I use HeyGen videos commercially?
Yes. Paid plans allow commercial use. Check HeyGen terms for details.
Where is HeyGen based?
HeyGen is based in Los Angeles, California, and was founded in 2020.
