News

Copywriting is the master key to making sales online but even if you learn all the right information, it can be a challenge to put it into practice. Whether you need to create high conversion landing pages, reach out to influencers to get more publicity, or send email marketing that converts - you’ll find our easy-to-follow templates break it all down for you. You’ll see what you need to do - and why - and can tweak our practical samples so they suit your own needs exactly and how to put all the information you’ve learned on copywriting into practice.

Copywriting is the master key to making sales online but even if you learn all the right information, it can be a challenge to put it into practice. Whether you need to create high conversion landing pages, reach out to influencers to get more publicity, or send email marketing that converts - you’ll find our easy-to-follow templates break it all down for you. You’ll see what you need to do - and why - and can tweak our practical samples so they suit your own needs exactly and how to put all the information you’ve learned on copywriting into practice.

Copywriting is the master key to making sales online but even if you learn all the right information, it can be a challenge to put it into practice. Whether you need to create high conversion landing pages, reach out to influencers to get more publicity, or send email marketing that converts - you’ll find our easy-to-follow templates break it all down for you.

Finding inspiration for content ideas is a major struggle for a lot of budding content creators and if you're one of them, you're going to love this. We will show you tricks which you can use to find content ideas for your site and blog, facebook & instagram posts, youtube videos or podcasts. Therefore you can now simply combine a tag with your keywords and you'll get a bunch of content ideas.

Video is the most shared content medium, and currently makes up over 80% of all content shared on the internet. If you pair it with your text copy, by including it as part of a post, or blog article, it can be a great way to up your click through rate.

Develop a strong brand image and you'll engage more people, faster. Your brand identity will be key here, does your company project an image of elegance, prestige, or is it ultra-cool?  Think about famous brands, like Apple or Pepsi. What image do they project?  How do they make their customers feel?

Facebook Ads are particularly great for lead generation, remarketing and advertising offers, especially local offers, but will only be effective if they are constructed right. When writing your copy for your Facebook Ads, always think about what brand image you are projecting and keep your copy consistent with your website tone and voice, logo, etc.

Speak to your customers in a language they can understand. An excellent resource for helping you to do this as you start out on your copywriting journey is journal form, where you can find millions of threads written by people from all walks of life.

From your sales pages to your press releases, video scripts, blog post headlines meta descriptions, and email campaigns to your Facebook posts and Press releases, knowing how to create great copy will help your marketing efforts enormously.

To create truly great copy, you first need to know your audience. You must understand what drives them, their hopes, dreams, thoughts, fears and desires.