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Social signals like shares and follows don’t have a direct impact on your Local search score, but that doesn’t mean you shouldn’t engage, as social media’s still important to local search for a couple of other reasons. Viral social posts that pick up a lot of traction may make more of a direct impact on your local search rank than other posts, though this largely is because when you go viral, you tend to get mentioned quickly on other, local sites.

Inbound links are hugely helpful if you’re trying to improve your local search ranking, as each one tells Google you are trusted local business. They can also help to boost your domain authority, so you should persist and attempt to obtain as many as you can, as they will help you to raise your Local search ranking with Google.

Your name phone and address details together are also commonly referred to as NAP data, though your email isn’t. We will explain NAP data and why it’s so crucial to local search in more detail shortly. Make sure your website contact details are clearly displayed, current, and accurate, so people can get in touch with you without any issues.

Google uses the MAP Pack to return results back to you based on your nearness to their location. It displays the location of these results in the form of a map and pulls the top three nearest your location. The MAP Pack is a superb chance to generate tons of calls or website visits, as Google displays a call icon with results if users are on a mobile, or a website icon to desktop or laptop searchers.

If your business doesn’t have a solid Local SEO strategy, you’ll lose out on 80% of your potential customers. On top of this 46% of all Google, searches are now done with local intent, so it’s crucial to adopt an effective Local SEO strategy to maximise the chance of your business being discovered.

First, you should make your page’s content matches the keyword you are trying to rank for, as closely as possible. This is the single MOST important thing you can do to boost your user signals, as it means that when people do click through to your page, they find relevant content and stick around.

Getting high quality backlinks is important if you want to increase your position in Google’s search ratings, as it’s still a major ranking factor that Google considers. The aim is to get as many other trustworthy websites as possible to link and mention your website.

The primary aim of technical SEO is to help search engines like Google discover and crawl the pages on your website, so you can get listed in its index, and appear in search results. There are many aspects to technical SEO, and they are ALWAYS expanding as the web continually develops.

To ensure Google can crawl your webpage accurately to display it in search results, you’ll need to optimise your On-Page SEO. To do this you need to make sure the content on your pages is relevant to the search terms you are attempting to rank for. Your content also needs to be detailed and useful – if you want it perform well.

Improving the quality of your content is an important part of any solid SEO strategy, as the better your content, the higher you’ll rank in search. There are several things you can do to make sure your content is the best it can possibly be, depending on the type of content you are creating.

YouTube has now surpassed Facebook in popularity and the appeal of video content is set to grow, with recent research finding that the majority of 18–49-year-olds now prefer video content over text. Unlike many other social media platforms, YouTube is also frequently used as a search engine.